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DEFI Marketing OS

DEFI

MARKETING OS

BYOCTIS

AI VIDEO PRODUCTION FOR BUSINESS OWNERS

Visibility → Trust → Customers

You run the business.
Leave the video to us.

No production crew, no scripting sessions, no editing weekends. Add your brand and products, pick a direction, upload your material — and get publish-ready video back within 24 hours.

See plansSee how it works

Cancel monthly anytime · 2 months free on annual · 12-month card instalments

Add your info → publish-ready video in 24 hours

Not an agency retainer

DEFI is an AI video production system — we actually get the video made.

WHY DEFI

Not just another tool —
we make the video for you.

Generic AI tools hand you a clip and leave the rest to you — you still write it, shoot it, cut it and decide whether it was any good. DEFI takes the direction, the script, the visuals and the edit, and returns something you can publish.

01

AI content planning

Content directions matched to your industry, your brand and the customers you are actually trying to reach.

02

Copy and visual production

Captions, designs and short video generated together, so the words and the picture were made for each other.

03

Backend system review

Every piece is checked and refined by the backend system before it is handed over. Nothing goes out unreviewed.

04

24-hour production

Standard content is finished within 24 working hours of complete material being submitted.

From idea to finished video
in just 5 steps

  1. Build your Brand DNA

    Your brand, products, audience, tone and visual style — filled in once.

  2. Pick a direction

    Choose from the library what fits your industry and what you are selling.

  3. Upload key assets

    Product photos, clips, event material or a promotion.

  4. Start production

    Hand it to the system. Nothing else is required from you.

  5. Get publish-ready video

    Download and post.

The 24-hour clock starts from working hours after complete material is submitted.

THE COMPOUNDING EFFECT

One valuable post can change
one customer journey.

Every valuable piece of content creates another opportunity to educate, build trust and start meaningful conversations.

One post

1

One opportunity.

VS

30 posts a month, in different formats

  • POV
  • Carousel
  • Reel
  • Story
  • UGC
  • Framework
  • Design
  • FAQ
  • Myth
  • Opinion

Enough to clear the minimum posting volume social algorithms reward, which is what makes organic follower growth possible at all.

WHAT ONE VIEWER CAN DO

  • Save
  • Share
  • Comment
  • Follow
  • DM
  • Book a consult

WHAT IT ADDS UP TO

  • Reach
  • Watch time
  • Saves
  • Shares
  • Comments
  • Followers
  • Leads
  1. Consistent value
  2. Consistent trust
  3. Consistent growth

DEFI does not generate more posts.

It creates more opportunities for your audience to discover, trust and choose your business.

GROWTH & SCALE EXCLUSIVE

Beyond content —
turn engagement into business.

Advanced features included in the Growth and Scale plans.

  1. Smart Audience Growth

    Growth and Scale

    Videos are scheduled and published for you, so posting volume never depends on whether anyone remembered. Reach and followers keep climbing because the cadence never breaks.

  2. Smart Comment Engagement

    Growth and Scale

    The post carries a keyword in its caption. A viewer comments the keyword, and the system replies in the DMs immediately with the offer — while they are still on the post, not the next working day.

  3. Lead Generation System

    Scale

    The DM conversation asks for a phone number in exchange for the offer, sends the voucher to WhatsApp, and drops the contact into your list. The people who engaged stop being anonymous.

PRICING

Three stages, turning content
into business step by step.

From being seen, to being trusted, to being chosen. Every plan includes human-value AI content and backend system review.

  1. 01The market knows youVISIBILITY
  2. 02The market trusts youTRUST
  3. 03The market comes to youCUSTOMERS
Billing period

STAGE 01 · LITE

Show Up

Let the market start to know you.

Publish valuable content every day to build a professional image and steady exposure, so prospects gradually remember you.

RM250/ month

10 pieces a month (2 video + 8 design)

  • Human-value AI content
  • Build a professional presence
  • Sustained brand exposure
  • Build trust

Start building your brand.

Choose Show Up
MOST POPULAR

STAGE 02 · GROWTH

Build Community

Get your audience talking back.

Every piece delivers value and invites comments, shares and discussion, so your community keeps growing.

RM700/ month

20 pieces a month (8 video + 12 design)

  • Human Value Engine
  • Smart Audience Growth
  • Comment Value CTA
  • Keyword Strategy
  • Smart Comment Engagement

Start building influence.

Choose Build Community

STAGE 03 · SCALE

Generate Business

Make content bring you customers.

From value content and engagement to auto DM and consultation booking — every post becomes a business developer.

RM1,500/ month

30 pieces a month (14 video + 16 design)

  • Lead Generation System
  • Auto DM
  • Lead Magnet
  • Consultation Funnel
  • Dedicated Brand Model

Start building your lead engine.

Choose Generate Business

Monthly plans can be cancelled before the next billing cycle — no further charge and no credit renewal after that.

This makes every plan fundamentally different.

What each DEFI plan includes
Show UpLITEBuild CommunityGROWTHGenerate BusinessSCALE
Content pieces a month102030
Video credits2814
Design credits81216
Human Value EngineConsistently produces content worth readingIncludedIncludedIncluded
Micro ValueEvery piece carries something usableIncludedIncludedIncluded
Educational ContentTeaches rather than announcesIncludedIncludedIncluded
Audience PsychologyWritten from what the audience is thinkingIncludedIncludedIncluded
Comment Value CTAThe post asks for the actionNot includedIncludedIncluded
Keyword StrategyChosen words, not chance wordsNot includedIncludedIncluded
Smart Comment EngagementReplies while they are still on the postNot includedIncludedIncluded
Auto DMThe offer arrives in the inboxNot includedNot includedIncluded
Lead Magnet GenerationSomething worth giving a number forNot includedNot includedIncluded
PDF / checklist / templateNot includedNot includedIncluded
Consultation FunnelFrom interested to bookedNot includedNot includedIncluded
Lead Generation SystemContacts land in your listNot includedNot includedIncluded
Dedicated Brand ModelTrained on your brand aloneNot includedNot includedIncluded

CREDITS

How are credits counted?

1 Video Credit

= one standard short video

  • AI content idea
  • Video script
  • AI video production or an edit of your material
  • Backend system review

1 Design Credit

= one standard graphic

  • AI content idea
  • Post copy
  • Graphic design
  • Backend system review

Changing the original direction, remaking a piece, or a substantial revision after approval will consume a credit again.

  • Credits are renewed each month according to your plan
  • Unused credits roll over for at most one month
  • Credits still unused after rolling over expire automatically
  • Credits cannot be exchanged for cash
  • Credits cannot be transferred to another brand
  • One plan covers one brand
  • Additional credits can be purchased separately

TRANSPARENCY

Not included in the standard plans

  • On-location filming
  • Advertising budget
  • Unlimited revisions
  • Large-scale commercial video production
  • Complex animation or special visual effects
  • Any guaranteed number of followers, views, leads or sales

Actual performance depends on the brand, the product, the market, the quality of the material, the state of the account and the content direction. We are responsible for producing good content consistently; the result is decided by more factors than that.

FAQ

Common questions

What do I need to prepare myself?

Complete your brand profile and upload product photos, clips, promotions or any other key material. The more complete it is, the more accurate the generated content will be.

How are the 24 hours counted?

Standard production time is counted from working hours after complete material is submitted, and excludes public holidays. Complex production, or incomplete material, may take longer.

Is the content made entirely by AI?

AI handles the content idea, the copy and the production. It is then checked and refined by the backend system before it is delivered to you.

Can I cancel a monthly plan?

Monthly plans can be cancelled before the next billing cycle. After cancelling, there is no further charge and credits are not renewed the following month.

Can I cancel an annual plan?

No. An annual plan is a 12-month service commitment and carries a discount equivalent to two free months, so it is not a cancel-anytime monthly arrangement.

What happens to credits I did not use?

Unused credits roll over for at most one month. Credits still unused after that expire automatically.

Does the plan include advertising spend?

No. Advertising budget is paid separately by you.

Do you guarantee more followers or customers?

No. The system helps with content consistency, exposure and the conversion path, but no fixed number of followers, views, leads or sales is guaranteed.

PART OF OCTIS

Built on what your business already sells

DEFI runs inside OCTIS, which already holds your catalogue, prices and customer records. A video brief does not start from a blank page — it starts from the products you actually sell. That is the part a standalone production house structurally cannot do.

See plansSee all OCTIS services
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